1. Discover (Understand market & customer)
Objective:
Build foundational understanding of the market landscape, customer needs, and internal readiness
Key Solutions:
Build foundational understanding of the market landscape, customer needs, and internal readiness
Key Solutions:
- Market landscape assessment & opportunity sizing (TAM/SAM/SOM)
- Customer journey mapping & VoC
- Buyer personas & use-case identification
- Competitive benchmarking & white space analysis
2. Define (Evaluate internal options & strategic direction)
Objective:
Establish GTM positioning, value delivery, and business case alignment
Key Solutions:
Establish GTM positioning, value delivery, and business case alignment
Key Solutions:
- Positioning & messaging strategy
- Product/feature prioritization
- Go/No-Go analysis (Build vs. Buy vs. Partner)
- Pricing & monetization strategy
- Partnership identification & ecosystem scan
3. Design (Research and architect GTM approach)
Objective:
Architect GTM pathways for launch or expansion
Key Solutions:
Architect GTM pathways for launch or expansion
Key Solutions:
- Channel and route-to-market strategy
- Financial modeling and ROI planning
- Risk analysis & mitigation plan
- Feature packaging & launch sequencing
4. Develop (Plan and enable execution)
Objective:
Translate strategy into a detailed execution plan
Key Solutions:
Translate strategy into a detailed execution plan
Key Solutions:
- Roadmap creation (phased milestones)
- Enablement content (collateral, sales kits)
- Team alignment (sales, product, marketing)
- PMO framework and success metrics
5. Deploy (Launch and activate GTM strategy)
Objective:
Recommend campaign strategy, creative validation, and performance tracking
Key Solutions:
Recommend campaign strategy, creative validation, and performance tracking
Key Solutions:
- Campaign and content activation strategy
- Messaging and creative validation through testing (A/B, concept, sentiment)
- Performance dashboard setup and tracking plan
6. Drive (Measure and refine continuously)
Objective:
Track performance and adapt for ongoing success
Key Solutions:
Track performance and adapt for ongoing success
Key Solutions:
- Post-launch performance tracking
- Feedback loops (internal & external)
- Continuous optimization of messaging/channels
- Market re-evaluation for scale up planning
Why Benchmarking
Matters in GTM?
In an increasingly saturated and fast-moving market, understanding your competitors is no longer optional, it’s a critical input to GTM success. At Netscribes, Competitor Benchmarking is tightly interwoven across every GTM stage, delivering the following value:
- Sharper positioning by benchmarking messaging, pricing, and feature sets of direct and indirect competitors.
- Smarter decision-making through insights into rivals’ product roadmaps, channel strategies, partnerships, and market shares.
- Avoid costly missteps by learning from what worked and what failed for others.
- Identify white spaces and unmet needs to create differentiated offerings and breakthrough innovations.
- Continuously evolve with competitive intelligence loops that guide post-launch optimizations.
Case Study
Consumer Perception Study for a Skincare Brand Launch
Case Study
Contract Manufacturing Assessment For a Clothing Brand
Case Study
Go-to-Market Study for a Health-Focused Canned Food
Case Study
Go-to-market Study for Plant-based Protein
Case Study
Market Assessment for Premium Audio Products
Case Study
Market Intelligence Study for Spices and Condiments Brand
Case Study
Packaging Test for a Premium Vodka Brand Launch