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Purpose-Built Analytics for Retail, Brands & Marketplaces

Customer, Marketing, Product, Supply Chain & Sales Analytics for Brands, Marketplaces & Retailers

What we offer:

  • Customer segmentation & churn prediction
  • Campaign ROI & channel mix modeling
  • Product usage & feature optimization
  • Demand forecasting & inventory analytics
  • Sales performance & pricing insights

Our Expertise Spans Five Critical Business Functions

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Customer Analytics

From fragmented data to precise customer actions

We help brands and retailers consolidate customer data, predict behavior, and drive retention with targeted, insight-led strategies.

What We Deliver:

  • Single View of Customer (SVOC): Unified profiles across channels
  • Behavioral Segmentation: Group customers by value, frequency, and engagement
  • Churn Prediction & Loyalty Modeling: Spot and retain at-risk segments early
  • Customer Lifetime Value (CLV): Prioritize high-value cohorts
  • Voice of Customer (VoC) & Sentiment Analysis: Extract insights from reviews and feedback
  • Market Basket & Affinity Analysis: Identify product pairings and upsell opportunities
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Marketing Analytics

From scattered campaigns to measurable impact.

We help marketing teams move from gut-feel decisions to data-driven strategies that improve performance, optimize spend, and drive engagement across every channel.

What We Deliver:

  • Campaign Attribution & ROI Modeling: Measure performance across paid, owned, and earned media
  • Channel Mix Optimization: Identify winning channels using advanced mix modeling
  • Influencer & Content Analytics: Track engagement and cost-efficiency
  • Brand Sentiment & Social Listening: Monitor reputation and campaign response
  • Budget Allocation Insights: Forecast ROI and align spend with impact
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Product Analytics

Close the gap between product usage and business outcomes.

We help product teams track usage, identify drop-offs, and test features to improve experience, adoption, and revenue impact.

What We Deliver:

  • Conversion Funnel Tracking: Pinpoint where users stall and why
  • A/B Testing & Experiment Insights: Optimize flows, CTAs, and layouts with evidence
  • Product-Market Fit Metrics: Align roadmaps with real-world demand
  • SKU & Category Performance Analytics: Identify high-margin, high-velocity products
  • Innovation Feedback Loops: Use VOC and review analytics to guide roadmap planning
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Supply Chain Analytics

From reactive stockouts to proactive, data-driven planning.

We help retail and marketplace operations teams improve demand forecasting, inventory planning, and supplier performance with real-time, AI-powered insights.

What We Deliver:

  • Demand Forecasting Models: Predict sales trends across locations, SKUs, and channels
  • Inventory Optimization Dashboards: Reduce overstock and avoid stockouts
  • Supply Chain Visibility: Track OTIF, perfect order rate, and lead times
  • Supplier Risk & Performance Analytics: Monitor SLAs, delays, and reliability scores
  • Fulfillment & Logistics Efficiency: Analyze cost, accuracy, and delivery KPIs
  • AI-Powered Alerts & Dashboards: Enable faster restocking and scenario planning
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Sales Analytics

Turn sales data into smarter targets, pricing, and conversions.

Gain clear, actionable insight into pipeline performance, pricing strategy, and sales team productivity. Our solutions help sales leaders drive revenue growth with precision and predictability.

What We Deliver:

  • Sales Pipeline Health Monitoring: Track velocity, win rates, and conversion bottlenecks
  • Pricing & Discounting Analytics: Identify margin leaks and pricing opportunities
  • Revenue Forecasting Models: Improve predictability across regions and categories
  • Sales Funnel Optimization: Analyze drop-offs and deal-stage performance
  • Incentive & Performance Insights: Match motivation plans to actual behavior

Case Studies

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Case Study - 1

Driving profitability – strategic category and SKU analysis
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Case Study - 2

Unleashing Customer Insights: Transforming Data into Actionable Intelligence
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Case Study - 3

Turning reviews into revenue – actionable insights from customer feedback
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Case Study - 4

How inventory optimization helped a grocery supermarket chain reduce waste and save $2 million annually
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Case Study - 5

How a British food manufacturer predicted innovation success with advanced sales forecasting
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Case Study - 6

Determining ROI on influencer marketing with social media intelligence
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Case Study - 7

Reporting & Data Mart for AFS for Leading Sports Retailer
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Case Study - 8

Netscribes enables 30% increase in pricing accuracy for India’s leading quick
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Case Study - 9

Netscribes enhances product categorization accuracy by 90% for India’s first open network digital commerce platform
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Case Study - 10

How an FMCG brand boosted revenue with optimized cross-sell and upsell strategies
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